Catches what's off. Tells you exactly what to fix.
Paste in any text and Analyzer scores it across four dimensions of behavioral psychology, then shows you exactly what to change, before your customer ever sees it.
The elephant never forgets what works.
ANALYSE / STRATEGY
You don't need to answer unnecessary questions, or pay a public notary. Fixed rate, zero fees, approved in 3 steps.
Example: Analyzer's BE Score breakdown, next to the line-by-line notes it produced.
Trusted by
You hit send, and only after does it hit you
that the email sounded stiff, off-brand, or a little robotic.
Analyzer catches that before you send anything: too long, off-brand, or written like a machine, and tells you exactly what to fix.
Paste it in. Get a score,
and exactly what to change.
Paste in your text
Any email, push notification, SMS, or banner. Select the channel, no prompt needed.
Analyzer scores it
Four behavioral dimensions become one BE Score, plus specific, line-by-line notes on what isn't working.
Fix it, or use the rewrite
See exactly what to change, and a rewritten version ready to send.
Four dimensions.
One score.
Grammar and style aren't what it checks. Analyzer looks at the behavioral response a text is likely to produce in the reader, and gives that a score from 0 to 100. We call that the BE score (behavioral economics score).
Conversational clarity
Does the text speak like a person, or a policy document?
Persuasion architecture
Is the message structured to motivate action, or just inform?
Emotional resonance
Does it connect to something the reader actually cares about?
Action & Urgency (CTA)
Is there a compelling reason to act now?
Together, the four scores produce one BE Score. Below 50 signals a rewrite. Above 80 means the text is working with the reader's psychology, not against it.
Built on four
proprietary layers.
BE Theory
Academic behavioral science: cognitive biases, psychological triggers, and how the brain processes persuasion.
BE Tactical
Channel-specific rules. What works in email is different from SMS or a push notification.
Context Layer
Industry-specific calibration, trained on your sector's communication patterns and customer expectations.
Analysis Engine
The proprietary system that generates the score, flags specific issues, and produces actionable feedback.
One real email.
Before Analyzer, and after.
A real Raiffeisen email, scored and rewritten. Not a generic feature list, the actual reasoning behind the score.
- Subject names a feature, not a benefit"Tailored personally to you" describes the product, not what it does for Ivan.
- Trust asserted, not earned"As your trusted financial advisor" claims trust instead of earning it.
- Benefits listed, not felt"Quick, easy and practical" is a checklist, not a feeling.
- CTA adds friction"Visit one of our branches" asks for effort before any trust is built.
with behavioral psychology principles
You don't need to answer unnecessary questions, or pay a public notary. Fixed rate, zero fees, approved in 3 steps.
Same real Raiffeisen email and analysis as our RBI case study, shown in Analyzer's input/output layout.
Want to see what Lexi does with one of your own emails?
Book a demoincrease in CVM campaign conversion for Raiffeisen Bank International, after their team started scoring and rewriting customer communications with Analyzer.
This wasn't a one-time jump. Conversion kept climbing every year the team used Analyzer, and the gap between the old and new copy kept growing.
Scored on psychology.
Not available anywhere else.
| Capability | Lexi | Jasper / Copy.ai | ChatGPT Enterprise |
|---|---|---|---|
| Trained on writing psychology | ✓ | ✗ | ✗ |
| Paste and score, no prompt needed | ✓ | ✗ | ✗ |
| Compliance check before sending | ✓ | ✗ | ✗ |
| Automatic GDPR data masking | ✓ | ✗ | ✗ |
| Regulatory compliance built in | ✓ | Partial | ✗ |
| Works across every channel | ✓ | Partial | Partial |
Independently penetration-tested (Infigo IS, May 2025, with a July 2025 follow-up), hosted entirely in the EU. See our full security and compliance page →
Analyzer checks what's already written.
For other jobs, it's a different tool.
See Copywriter
Your marketing team needs an email out in ten minutes, and the last three drafts all sound the same. Copywriter learned from 11,500+ texts written by real copywriters and psychologists, so what it writes sounds like a person, and says exactly what gets someone to act.
Explore Copywriter →See Supporter
Someone just sent you the same complaint for the third time, and you've got five minutes before it turns into a refund request. Supporter reads the emotion and drafts a reply that actually calms things down.
Explore Supporter →Before you
request a demo.
Do we need to write a prompt to use it?
No. Paste in the text, select the channel, and Analyzer scores it automatically across four behavioral dimensions. No prompt engineering involved.
Is this just a grammar checker?
No. Analyzer doesn't check grammar or style. It scores the behavioral response a text is likely to produce in the reader, whether it's likely to be read, trusted, and acted on.
What's a BE Score?
A 0–100 score built from four dimensions: conversational clarity, persuasion architecture, emotional resonance, and action & urgency. Below 50 signals a rewrite. Above 80 means the text is working with the reader's psychology, not against it.
Which channels does it work with?
Email, push notifications, SMS, and banners today.
Does it rewrite the text for us, or just flag problems?
Both. Every analysis comes with specific notes on what to fix, plus a rewritten version you can use directly or edit further.
What languages does it work in?
Any language you need. The psychology behind persuasive writing doesn't change with the language, and we already write for clients in Croatian, English, and Serbian today.
Is our data used to train other companies' Lexi?
No. Your data stays in the EU and is never used to train anyone else's model. Lexi runs as a multi-tenant platform with each client's data kept isolated.
Who's behind Lexi?
A team of behavioral psychologists and engineers in Zagreb. Twelve years of writing psychology, now built into software.
Ready to see Analyzer
on one of your own emails?
Control what your company says. And how your customers feel. With psychology.