{"id":1730,"date":"2025-07-07T13:46:27","date_gmt":"2025-07-07T11:46:27","guid":{"rendered":"https:\/\/lexi.hr\/o-nama\/"},"modified":"2025-07-29T13:55:13","modified_gmt":"2025-07-29T11:55:13","slug":"o-nama","status":"publish","type":"page","link":"https:\/\/lexi.hr\/en\/o-nama\/","title":{"rendered":"O nama"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

You've probably tried writing a text \u2014 and got stuck? So have we. And we've been doing it for 10 years.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

We\u2019ve all been there. You sit down to write an email, a post, or a presentation\u2026 and your mind goes blank. The words don\u2019t come. The sentences feel off. And the clock is ticking.<\/p>

We\u2019ve been through it a thousand times.<\/p>

But along the way, we discovered something important: there is a simple way to write better.
Not one based on luck or talent \u2014 but on psychology.<\/p>

For over 10 years, we\u2019ve been helping companies write more clearly, more effectively, and more empathetically. Through our agency Behave<\/strong>, our team of psychologists and writers crafted thousands of messages that helped clients increase sales, reduce complaints, and improve user experience.<\/p>

Through that work, we built a system that helps anyone write more clearly and convincingly. A system built on how people read, think, and make decisions.<\/p>

Today, we call that system psywriting<\/strong>. And with the help of AI \u2014 we turned it into a tool anyone can use.<\/p>

That\u2019s how Lexi was born. A way to scale everything we\u2019ve done for years \u2014 through technology.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"blur\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Our AI tools weren\u2019t invented. They were field-tested.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Our AI tools are still in development. But the logic behind them, and the texts they generate, are grounded in real-world experience.<\/p>

What used to be manual labor \u2014 we now automate. So that more teams can benefit from the psychological power of language.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Who are Lexi tools for?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Each of our tools solves a real, practical problem:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

01.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\u270d\ufe0f Copywriter<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

For marketers who need content \u2014 yesterday. Perfect for marketing, HR, and sales teams who are tired of waiting on external freelancers. \u2192 Create persuasive content instantly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

02.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\ud83e\udd1d Supporter<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

For teams overwhelmed with customer emails. Built for banks, telecoms, and insurance companies where one wrong word can cause a crisis. \u2192 Reply faster, more humanly, and always in the right tone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

03.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\ud83c\udfaf Simplifier<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

For complex industries that confuse their users. Designed for fintech, healthtech, and other expert-heavy services. \u2192 Turn jargon into words anyone understands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

04.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\ud83d\udcc5 Booker<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

For teams drowning in scheduling emails. Ideal for clinics and customer service teams juggling hundreds of appointments. \u2192 Let Booker handle the back-and-forth and schedule what works for everyone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

05.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\ud83d\udd0d Seeker<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

For teams lost in data. Built for sales, HR, and support teams who need answers fast. \u2192 Search your internal database in seconds \u2014 and get help phrasing it for clients or colleagues.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"blur\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Who\u2019s behind Lexi?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Lexi was founded by Boris \u0160urija<\/strong>, a psychologist with 15+ years of experience in applied psychology and founder of the agency Behave.
He\u2019s been a TEDx speaker, a nominee for MIT Innovators Under 35, a World Economic Forum contributor<\/strong>, and a Max Planck fellow in Berlin.<\/p>

Alongside Lexi, Boris regularly leads communication and writing trainings<\/strong> \u2014 from C-level to operations teams.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

And behind Boris is a team who truly believes in what we\u2019re building\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Today, the Lexi team includes psywriters, engineers, and marketers who don\u2019t just build the product \u2014 they use it.
We test it in real life, write with it, refine it, and give feedback straight into development.<\/p>

We\u2019re not building a \u201cproduct for the market\u201d. We\u2019re building a tool we want for ourselves<\/strong>.<\/p>

In 2024, Lexi won 1st place at the Game Changer startup competition<\/strong> \u2014 as the best tech product in development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

What can we do for you?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

You don\u2019t need perfect tech to start communicating better. Here\u2019s what we can help you with right now:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tBook a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

\n\t\t\t\t\n\t\t\t\t\tTrain<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\tyour team<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Our founder Boris \u0160urija delivers hands-on workshops on persuasive communication \u2014 for teams in sales, marketing, support, and compliance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

We\u2019ll rewrite your texts \u2014 by hand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t
<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

You send us your current content. We analyze it and rewrite what you\u2019re saying \u2014 from customer service replies and onboarding flows to ads, emails, and internal docs. All according to psywriting principles.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

\n\t\t\t\t\tTry out<\/span>\n\t\t\t\t\n\t\t\t\t\tearly-access<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\tAI tools<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

We\u2019ll show you early versions of tools like Copywriter<\/span>, Supporter<\/span>\u00a0or Simplifier.<\/span> \u2014 and help you explore how they could fit into your workflows.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Why we\u2019re here\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Every day, we see how one word can close a deal, calm an angry customer, motivate a team, or make the complex feel simple.<\/p>

For the past decade, we\u2019ve been doing that work manually \u2014 for some of Croatia\u2019s biggest brands. Now we\u2019re doing it automatically. And so can you \u2014 with our tools.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"blur\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

You’ve probably tried writing a text \u2014 and got stuck? So have we. And we’ve been doing it for 10 years. We\u2019ve all been there. You sit down to write an email, a post, or a presentation\u2026 and your mind goes blank. The words don\u2019t come. The sentences feel off. And the clock is ticking. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1730","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nO nama - Lexi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lexi.hr\/en\/o-nama\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O nama - Lexi\" \/>\n<meta property=\"og:description\" content=\"You’ve probably tried writing a text \u2014 and got stuck? So have we. And we’ve been doing it for 10 years. We\u2019ve all been there. You sit down to write an email, a post, or a presentation\u2026 and your mind goes blank. The words don\u2019t come. The sentences feel off. And the clock is ticking. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lexi.hr\/en\/o-nama\/\" \/>\n<meta property=\"og:site_name\" content=\"Lexi\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-29T11:55:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lexi.hr\/wp-content\/uploads\/2025\/07\/elephant-walking-e1751628367913.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lexi.hr\/en\/o-nama\/\",\"url\":\"https:\/\/lexi.hr\/en\/o-nama\/\",\"name\":\"O nama - Lexi\",\"isPartOf\":{\"@id\":\"https:\/\/lexi.hr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lexi.hr\/en\/o-nama\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lexi.hr\/en\/o-nama\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lexi.hr\/wp-content\/uploads\/2025\/07\/elephant-walking-e1751628367913.png\",\"datePublished\":\"2025-07-07T11:46:27+00:00\",\"dateModified\":\"2025-07-29T11:55:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lexi.hr\/en\/o-nama\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lexi.hr\/en\/o-nama\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lexi.hr\/en\/o-nama\/#primaryimage\",\"url\":\"https:\/\/lexi.hr\/wp-content\/uploads\/2025\/07\/elephant-walking-e1751628367913.png\",\"contentUrl\":\"https:\/\/lexi.hr\/wp-content\/uploads\/2025\/07\/elephant-walking-e1751628367913.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lexi.hr\/en\/o-nama\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lexi.hr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O nama\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lexi.hr\/#website\",\"url\":\"https:\/\/lexi.hr\/\",\"name\":\"Lexi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/lexi.hr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lexi.hr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lexi.hr\/#organization\",\"name\":\"Lexi\",\"url\":\"https:\/\/lexi.hr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lexi.hr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lexi.hr\/wp-content\/uploads\/2024\/07\/LexiLogo-1.svg\",\"contentUrl\":\"https:\/\/lexi.hr\/wp-content\/uploads\/2024\/07\/LexiLogo-1.svg\",\"width\":6234,\"height\":1978,\"caption\":\"Lexi\"},\"image\":{\"@id\":\"https:\/\/lexi.hr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/mylexiwriter\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O nama - Lexi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lexi.hr\/en\/o-nama\/","og_locale":"en_US","og_type":"article","og_title":"O nama - Lexi","og_description":"You’ve probably tried writing a text \u2014 and got stuck? So have we. And we’ve been doing it for 10 years. We\u2019ve all been there. You sit down to write an email, a post, or a presentation\u2026 and your mind goes blank. The words don\u2019t come. The sentences feel off. And the clock is ticking. […]","og_url":"https:\/\/lexi.hr\/en\/o-nama\/","og_site_name":"Lexi","article_modified_time":"2025-07-29T11:55:13+00:00","og_image":[{"url":"https:\/\/lexi.hr\/wp-content\/uploads\/2025\/07\/elephant-walking-e1751628367913.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/lexi.hr\/en\/o-nama\/","url":"https:\/\/lexi.hr\/en\/o-nama\/","name":"O nama - Lexi","isPartOf":{"@id":"https:\/\/lexi.hr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lexi.hr\/en\/o-nama\/#primaryimage"},"image":{"@id":"https:\/\/lexi.hr\/en\/o-nama\/#primaryimage"},"thumbnailUrl":"https:\/\/lexi.hr\/wp-content\/uploads\/2025\/07\/elephant-walking-e1751628367913.png","datePublished":"2025-07-07T11:46:27+00:00","dateModified":"2025-07-29T11:55:13+00:00","breadcrumb":{"@id":"https:\/\/lexi.hr\/en\/o-nama\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lexi.hr\/en\/o-nama\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lexi.hr\/en\/o-nama\/#primaryimage","url":"https:\/\/lexi.hr\/wp-content\/uploads\/2025\/07\/elephant-walking-e1751628367913.png","contentUrl":"https:\/\/lexi.hr\/wp-content\/uploads\/2025\/07\/elephant-walking-e1751628367913.png"},{"@type":"BreadcrumbList","@id":"https:\/\/lexi.hr\/en\/o-nama\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lexi.hr\/"},{"@type":"ListItem","position":2,"name":"O nama"}]},{"@type":"WebSite","@id":"https:\/\/lexi.hr\/#website","url":"https:\/\/lexi.hr\/","name":"Lexi","description":"","publisher":{"@id":"https:\/\/lexi.hr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lexi.hr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lexi.hr\/#organization","name":"Lexi","url":"https:\/\/lexi.hr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lexi.hr\/#\/schema\/logo\/image\/","url":"https:\/\/lexi.hr\/wp-content\/uploads\/2024\/07\/LexiLogo-1.svg","contentUrl":"https:\/\/lexi.hr\/wp-content\/uploads\/2024\/07\/LexiLogo-1.svg","width":6234,"height":1978,"caption":"Lexi"},"image":{"@id":"https:\/\/lexi.hr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/mylexiwriter\/"]}]}},"_links":{"self":[{"href":"https:\/\/lexi.hr\/en\/wp-json\/wp\/v2\/pages\/1730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexi.hr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lexi.hr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lexi.hr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lexi.hr\/en\/wp-json\/wp\/v2\/comments?post=1730"}],"version-history":[{"count":0,"href":"https:\/\/lexi.hr\/en\/wp-json\/wp\/v2\/pages\/1730\/revisions"}],"wp:attachment":[{"href":"https:\/\/lexi.hr\/en\/wp-json\/wp\/v2\/media?parent=1730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}